Sam’s Club unveiled a VR shopping experience to allow customers to shop products inside the famous National Lampoon’s Christmas Vacation home. Online shopping needs to become more engaging for young consumers, and Sam’s Club is ramping up their ecommerce this holiday shopping season with a virtual reality experience that lets customers shop for seasonal items “inside” the iconic Griswold house from National Lampoon’s Christmas Vacation. With the VR activation, shoppers will be able to do a virtual walkthrough of the home and be able to directly purchase items displayed throughout the rooms, including toys, food, gifts, and decor. There will also be movie trivia, as well as interactive elements in the house. The company said they chose that particular house because in the movie, the main character is determined to “make the season a happy one for all, despite the circumstances.” (Adweek)
