Amazon is launching a “Luxury Stores” shopping experience. 

Amazon is launching a “Luxury Stores” shopping experience. The ecommerce giant just unveiled “Luxury Stores,” a new “shopping experience” that will offer established and emerging luxury fashion and beauty brands. The feature will be available on the Amazon app and by “invitation only,” and shoppers will be able to use the “View in 360” feature to try on luxury garments before making a purchase. Oscar de la Renta will be the first high-end brand to be featured unveiling their Pre-Fall and Fall/Winter 2020 collections of ready-to-wear attire, jewelry, accessories, a new fragrance, and even children’s wear. (Business Wire)