Gen Z is embracing a vegan and plant-based diet. Plant-based meat is one of the trends that have been accelerated during the pandemic, and according to a Produce Blue Book report, 65% of Gen Z want a more “plant-forward” diet, while 79% have been choosing to go meatless once or twice a week. An American Egg Board survey found that they are more likely to embrace “flexitarian dining” with vegetables at the forefront coupled with complementary proteins like an egg. They also think healthy food is worth the extra cost: Nearly half of Gen Z say they would be willing to pay more for foods they think are healthier compared to 32% of Millennials, according to Tufts Nutrition Report. (Food Institute, The Beet)
