Stella Artois created street art, a weekly audio series, and is promoting “staycations” to encourage young consumers to socially distance. To reach young drinkers during the pandemic, the beer brand created a 92×46-foot street art installation in London full of geometric shapes and bright, contrasting colors to show restaurant and bar customers how far apart to sit while socializing. They also launched “Daydreaming in the Life Artois,” a weekly audio series on YouTube where late night talk show host Andy Cohen and celebrity guests will read “summer-themed stories” that celebrate various cities across the U.S. Meanwhile, the brand teamed up with TripAdvisor for a campaign that lets young travelers “transform” their canceled vacations into “memorable staycations” in their local cities. (Adweek, Mobile Marketer, Marketing Dive)
