Snapchat has grown daily active users by 11 million. According to the brand, the social app grew its daily active users by 11 million this quarter, and 20% compared to 2019. More than 20 million people watched a Snap Original that debuted in March and communication with friends increased by over 30% during the last week of March compared to January. Since the start of the pandemic, young consumers’ media consumption has been heavily impacted, and social media use has seen massive spikes across the board. (The Verge)
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