Many influencers have shifted their content to focus on Coronavirus. 

Many influencers have shifted their content to focus on Coronavirus. As health officials have repeatedly stressed that Millennials are key to stopping the spread of COVID-19, more influencer marketing agencies are trying to inform young consumers about the pandemic. California-based Xomad started a campaign partnering with “hundreds” of influencers in Los Angeles to spread positive messages of connectivity, with plans to expand to other cities. NYC-based agency Obvious.ly launched #ObviouslyForGood, emphasizing sharing information from the WHO, and influencers posted custom graphics to their Stories linking to nonprofit sites to make donations. (CNBC)