TikTokers are obsessed with an online beauty shop where almost everything is only a dollar.

TikTokers are obsessed with an online beauty shop where almost everything is only a dollar. E-commerce site Miss A is all the rage with teens, and thanks to “unexpected TikTok video hauls” that went viral on the short-form video app, they’re now overrun with orders. According to the online retailer, since their “flagship” label AOA Studio comes directly from the manufacturer, they’re able to cut down on marketing and advertising costs and sell directly to buyers. The brand’s founder explains that she wanted “play and experimentation [to] be available to everyone.” (Teen Vogue, Refinery29)