TikTokers are rebranding LED lights, mini fridges, and even bread into hip, new products. When one TikTok user posted a video of her multicolored LED light strip from Amazon because she thought it was “cool,” she didn’t realize it would shoot her into viral fame. Now, internet searches for “TikTok lights” have surged and LED lights have become popular with teens who want better lighting or create optical illusions in their videos. The same thing happened with mini fridges, which beauty-obsessed consumers refer to as “beauty” or “makeup” fridges to preserve their personal care products. Meanwhile, low-carb bread brands like Sola have leaned into “keto-friendly” branding after finding success through online searches. (Vox)
