Millennials are going straight from White Claw summer to White Claw Halloween. 

Millennials are going straight from White Claw summer to White Claw Halloween. Lingerie brand Yandy (known for their controversial pop-culture costumes) is capitalizing on hard seltzer’s popularity surge with a “sexy” White Claw can costume, which features a clear copy of the brand’s logo and the slogan “Party Hard.” Yandy reports that the “Hard Outlaw” costume’s initial run sold out in a week. According to YPulse’s recent Halloween survey, 31% of 18-24-year-old females who plan to dress up want to have a sexy costume, and 26% want to have a funny one. (Business Insider)