The third largest online marketplace is getting a cannabis infusion.Shopify is allowing CBD sellers to build online stores on their site, where they’ll have the ability to create, in the words of Shopify Plus’s General Manager, “direct-to-consumer, highly personalized experiences.” The move means a lot more for the marijuanaconomy than you may realize. The founder of Cannuka, a CBD retailer in Ulta stores and now on Shopify, explains, “Shopify taking a stance of support for the CBD industry is going to push this entire category…I see things changing even more quickly in the near future.” (Adweek)
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