Young Millennials aren’t just going to movies—they’re the biggest moviegoing demo.

Young Millennials aren’t just going to movies—they’re the biggest moviegoing demo. According to PostTrak, a quarter of all ticket buyers in the past seven years have been 18-24-year-olds, and nearly half of all movie goers are under the age of 25. The data goes to show that streaming hasn’t killed the box office, as many feared. Instead, young consumers continue to opt for in-person experiences, even over the convenience of consuming content at home. (IndieWire)