A NYC-based retail startup is blending art, acting, and shopping for an immersive experience. At Showfields, shoppers are being treated to live performances and art installations that either stand alone or serve to showcase specific products. Towards the back is a more traditional retail space, so customers can buy the items they just engaged with. The Shoppable experience is proving to be a hit: July’s 10,000 free tickets sold out online and drove a 33% uptick in traffic throughout the rest of the store. (Fast Company)
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