Toys R Us is back from the dead, with a plan to open experiential, analytics-driven stores.

Toys R Us is back from the dead, with a plan to open experiential, analytics-driven stores.The toy retailer is making a comeback from its crash by teaming up with b8ta to open two small-format stores in time for the holidays. The partnership lets Tru Kids create and monitor in-store experiences, bring in new products faster than ever, and build out demos and displays for customers to interact with. They also plan to bring in customers by dedicating space for throwing events like birthday parties. (ModernRetail)