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Teens make more use of word-of-mouth recommendations than adults do when making purchase decisions; that’s thanks in part to the fact that they have constant, instant communication with friends and family so they can always ask for advice.

Teens make more use of word-of-mouth recommendations than adults do when making purchase decisions; that's thanks in part to the fact that they have constant, instant communication with friends and family so they can always ask for advice. (MediaPost)

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