MTV is enabling fans to interact more with its hit show “Teen Wolf” through “storytelling without borders,” a form of content that’s an extension of a show airing on TV, but on other mediums and with other narratives based on the series.

MTV is enabling fans to interact more with its hit show “Teen Wolf” through “storytelling without borders,” a form of content that's an extension of a show airing on TV, but on other mediums and with other narratives based on the series. Fans will receive updates on their Facebook feed, as well as texts inviting them to follow these additional stories. (MediaPost)