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The auto industry is trying to hook surprisingly young consumers these days — Toyota has debuted the Camatte, a concept car for kids at the Tokyo Toy Fair.

The auto industry is trying to hook surprisingly young consumers these days — Toyota has debuted the Camatte, a concept car for kids at the Tokyo Toy Fair. It's a similar concept to Power Wheels, but lacking some of the fun of driving a Cars-branded or Barbie-branded toy vehicle. (Ad Age)

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