Texting is one of the most effective ways to reach young consumers, which is why brands aimed at this age group are sending out mass messages urging fans to come shop, take advantage of discounts, and enjoy their content.

Texting is one of the most effective ways to reach young consumers, which is why brands aimed at this age group are sending out mass messages urging fans to come shop, take advantage of discounts, and enjoy their content. Charlotte Russe, Vans, and Claire's are among the many companies tapping into mobile marketing. (WSJ)