Fully 40% of tweens feel they influence the choice of their family’s vacation destination and 61% said they influence the selection of the hotel.

Fully 40% of tweens feel they influence the choice of their family's vacation destination and 61% said they influence the selection of the hotel. They have tremendous power, which is why brands need to target them, have a strong presence on social media, and provide experiences that will appeal to this audience. (MediaPost)