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Starbucks is turning to social media to determine what city will get their famous Pumpkin Spice Latte first this season and the residents that are most active online will be rewarded, reflecting today’s culture where brands are using consumers to help spread the word.

Starbucks is turning to social media to determine what city will get their famous Pumpkin Spice Latte first this season and the residents that are most active online will be rewarded, reflecting today’s culture where brands are using consumers to help spread the word. (Mashable)

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