The Olympics won over Gen Y as MTV explains based on research conducted by Ypulse.

The Olympics won over Gen Y as MTV explains based on research conducted by Ypulse. The Games provided hope for many young people who are uncertain about their future, and they drew in millions of Millennials who enjoyed the memes and the behind-the-scenes photos from athletes on social media. In fact, 60% agree that the funny things shared online were the best part of London 2012. (MTV Insights)