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Dads are highly involved in the BTS shopping process and they’re more likely (42%) than moms (25%) to use mobile devices when shopping.

Dads are highly involved in the BTS shopping process and they’re more likely (42%) than moms (25%) to use mobile devices when shopping. As more dads are staying at home to take care of their kids, retailers would benefit from including them in the picture. (MediaPost)

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