Beauty fans will now be able to try on their vlogger’s favorite makeup via YouTube AR filters. The new AR Beauty Try-On tool will let viewers of beauty videos virtually test products while a tutorial is playing—and then click to buy it immediately. Influencers will be able to promote specific brands with the Try-On, and Google predicts it will be more “effective in driving purchase decisions.” The feature continues the beauty industry’s love affair with augmented reality. (Mashable)
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