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Nerds are the new cool, which is why marketers are after them, particularly the attendees of Comic Con, who are starting and shaping trends.

Nerds are the new cool, which is why marketers are after them, particularly the attendees of Comic Con, who are starting and shaping trends. These young people are tuned in to technology, and often include males ages 18-34, who have strong buying power. (WSJ)

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