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To reach Millennials, brands have to make content specific to each medium, tap into Gen Y’s collaborative nature, and make ads entertaining, so they provide value to consumers.

To reach Millennials, brands have to make content specific to each medium, tap into Gen Y’s collaborative nature, and make ads entertaining, so they provide value to consumers. Moreover, marketers have to understand young people’s relationship with tech and how they use tools to meet their needs. (MediaPost)

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