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Millennial men are often a difficult group to reach, but Machinima, a Web and mobile distribution network, is getting their attention.

Millennial men are often a difficult group to reach, but Machinima, a Web and mobile distribution network, is getting their attention. The site and YouTube channel, which provide game-oriented shows, trailers, news reports, and more, attracts 18-34-year-old males and is a hit with advertisers too. (NY Times)

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