More dads are buying toys and playing with their kids today, and as a result, brands and stores are seeking to engage dads too.

More dads are buying toys and playing with their kids today, and as a result, brands and stores are seeking to engage dads too. This also comes as a result of blurring gender norms, where girls are being encouraged to play with what are traditionally considered boys’ toys and vice versa. Barbie is introducing its first construction set and stores are reorganizing their aisles in response to these cultural shifts. (NY Times)