Nearly 60% of 18-34-year-olds say they were influenced by their friends’ and followers’ recommendations on social sites when booking a trip and most seek fast, personal recommendations that are easily accessible via their smartphones.

Nearly 60% of 18-34-year-olds say they were influenced by their friends’ and followers’ recommendations on social sites when booking a trip and most seek fast, personal recommendations that are easily accessible via their smartphones. This presents an opportunity for travel brands to be more social and provide on-the-go information to Gen Y. (eMarketer)