It’s no surprise that Millennials engage with interactive ads much more than other generations since they’ve grown up surrounded by multimedia.

It’s no surprise that Millennials engage with interactive ads much more than other generations since they’ve grown up surrounded by multimedia. Moreover, when marketing to this age group, brands should know that nearly 70% of Millennials will not make a major decision without first asking friends/their social network and 85% say user-generated content influences their purchasing decisions. (BizReport)