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Due to the rapid rise of social TV led by young viewers, Nielsen has developed a standard way to measure online conversations about a show.

Due to the rapid rise of social TV led by young viewers, Nielsen has developed a standard way to measure online conversations about a show. The Nielsen Twitter TV Rating, which will begin in fall 2013, will measure how many people have tweeted about a show, as well as the number of people who've read each comment. (LA Times)

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