One of Glossier’s keys to success is letting fans act as their influencers.

One of Glossier’s keys to success is letting fans act as their influencers. We’ve written about the hot beauty brandfor their Millennial-friendly marketing tactics, like Instagrammable packaging and experiential stores. But let’s not gloss over (sorry) another key part of their strategy: their ability to tap into their Brandom by reposting fans' content. They’ve built army of brand representatives over 500 strong, and countless more individuals who are more than willing to share their posts with Glossier—for free. (Vox)