Sesame Street is giving back with socially-conscious collabs. They’re teaming up with TOMS, Bombas, Out of Print, and DIFF Eyewear for apparel and accessory lines that support in-need families in a range of ways. Their plan to choose companies that are making a difference to collaborate with is a good bet for garnering good will with young consumers—YPulse has found that Gen Z & Millennials believe brands have a responsibility to give back. (Kidscreen)
