Target is bringing body positivity to the beauty aisle. They’ve recently started stocking influencer-backed indie lines known for their positive messaging and products. Love AnyBody features products like stretch mark serum and was founded by Loey Lane, who has 1.7 million YouTube subscribers. Megababe, another new addition, was created by Katie Sturino, who has 297,000 Instagram followers and says that her line is looking “to solve comfort-related issues versus aesthetic [ones].” (Glossy)
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