Hello Kitty is getting into gaming with a Tetris collab. Sanrio characters will inspire new games from the retro franchise, along with a cross-category merch line for Next Level Fans that will include clothing, cosmetics, accessories, stationary, and makeup. The Japanese brand has been stepping up their offerings for international fans of late, with their first English-language Hello Kitty movie and a new TV series. (Kidscreen)
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