Ralph Lauren is shifting their brand story for “a younger kid who’s looking for Supreme.” Per the retail brand’s CMO, they’re reviving legacy lines like ‘90s Polo Sport apparel to tap nostalgic streetwear stans, while still appealing to older customers.

Ralph Lauren is shifting their brand story for “a younger kid who's looking for Supreme.” Per the retail brand’s CMO, they’re reviving legacy lines like ‘90s Polo Sport apparel to tap nostalgic streetwear stans, while still appealing to older customers. The brand is also using targeted digital marketing to differentiate its message between older and younger demos, and stocking different products at Macy’s, where older consumers are more likely to shop, than their DTC channels, where they expect Gen Z to shop. (The Drum)