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Jack in the Box is airing an animated series for esports fans.

Jack in the Box is airing an animated series for esports fans. The fast food franchise’s mascot joins the cartoon-ified Overwatch League esports team Dallas Fuel as they embark on gaming-related adventures in “Fuel House,” their fictional living situation and the show’s sitcom-inspired title. The series debuts weekly on esports fan-frequented platforms like Reddit and Gamespot to reach an audience that can’t be found via traditional ad channels like TV commercials. (The Drum)

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