Many Millennials already plan to subscribe to Disney’s streaming service.

Many Millennials already plan to subscribe to Disney’s streaming service. Disney hasn’t put out an ounce of marketing for Disney+ yet, but awareness is already high: 22% of U.S. adults told Ampere Analysis they’re likely to sign up, and that rises to 34% for college-age Millennials and to 36% for households with children. They agreed with Disney’s $6.99 per month pricing, attributing why they’re willing to pay up to Disney’s original content. They agreed with Disney’s $6.99 per month pricing, and Disney’s original content is the main reason they're willing to pay up. (THR)