Millennials and Gen Z are more likely to be perfectionists than previous generations.

Millennials and Gen Z are more likely to be perfectionists than previous generations. A study of Canadian, U.K., and U.S. college students shows a 10% increase in “self-oriented perfectionism,” a 16% spike in “other-oriented perfectionism,” and a 33% lift in “socially prescribed perfectionism” between 1989 and 2016. What does that mean in plain speak? Today’s young consumers are setting unrealistic goals and standards for themselves, feeling that meeting those standards makes them worthy of love, and holding others to impossibly high standards, too. (We called them the most stressed, anxious generations for a reason.) (The Cut, Quartz)