Airstream is prepping to sell their classic brand to Millennials—and for the possibility of a driver-less future.

Airstream is prepping to sell their classic brand to Millennials—and for the possibility of a driver-less future. They brand is starting their appeal to young consumers by offering smaller, cheaper trailers than their “house on wheels” offerings. Airstream sees itself as a “counterpoint to the 100 million identical cell phones,” but they also appeal to social media-driven Millennial travel trends like #vanlife. They’re confident about the future as well, seeing self-driving RVs as an “opportunity” to make road trips “more social” and entertaining. (Business Insider)