Reebok’s new campaign “draws on ‘90s nostalgia” to appeal to athelsiure-loving Gen Z & Millennial sneakerheads. The “Always Classic” campaign features four retro styles of sneakers, and is inspired by positioning from the early 2000s. Reebok is also featuring some of young consumers’ favorite celebrities, like Gigi Hadid, in addition to lesser-known fan-favorites like K-pop artist, Somi. Reebok’s appeal to nostalgia paired with The Influencer Effect is meant to revamp the brand following a year of stagnant sales. (MediaPost)
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