Reformation is a sustainable e-tailer turned brick-and-mortar store to keep an eye on.

Reformation is a sustainable e-tailer turned brick-and-mortar store to keep an eye on. Indie brands that started out online have been thriving in the retail wasteland (just take Glossier for instance), and Reformation is tapping into Experiencification with high tech tweaks that “make shopping in stores more like shopping online.” One example? Only one of each item is on display in stores, so users can select the item and size they want via monitor or customer service rep, then find it in a “magic” fitting room when they’re ready. (Business Insider)