Super Bowl spending is predicted to rise 9%, thanks to Millennials. The National Retail Federation predicts that fans will spend $15.3 billion on food, merch, and more with 25-34-year-olds leading the way spending an average of $118.43 per person. Eighty-two percent of those who will be watching the game plan to buy foods and beverages, 11% are purchasing apparel and accessories to support their favorite team, and 8% are buying decorations. (MediaPost)
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