Hearst and BCBG are holding an influencer-only event for New York Fashion Week to encourage social posting and kick off a new era of increased influencer marketing for the publisher.

Hearst and BCBG are holding an influencer-only event for New York Fashion Week to encourage social posting and kick off a new era of increased influencer marketing for the publisher. The Elle.com Lounge expects 100 attendees, all with massive social followings, to come and build buzz through their posts. This could be the first of many events, acting as “the blueprint” for future brand partnerships. One exec also explained that Hearst will make an overall effort to leverage The Influencer Effect more effectively (and more often) across its editorial brands. (Glossy)