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The great outdoors is getting a picture-perfect makeover across Asia because “It’s not about being there anymore, but proving you were there with a picture.” One Indonesian park went so far as to undergo a complete redesign to up their Instagrammability and hire photographers to curate and capture visitors’ experiences (the photos then upload directly to visitors’ phones).

Feb 15 2018

The great outdoors is getting a picture-perfect makeover across Asia because “It’s not about being there anymore, but proving you were there with a picture.” One Indonesian park went so far as to undergo a complete redesign to up their Instagrammability and hire photographers to curate and capture visitors’ experiences (the photos then upload directly to visitors’ phones). Why are travel destinations catering to wanderlusting Millennials? Because more and more ascribe to the mantra, “If you didn’t post it on Instagram, did it even happen?” (Bloomberg)

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