Amazon Prime’s streaming service isn’t stacking up against the competition.

Amazon Prime’s streaming service isn’t stacking up against the competition. Recently released numbers show that only 26 million U.S. Prime members used the service by early 2017; meanwhile, Netflix (which has a hold on Millennials) reeled in double the viewers in the first quarter of the same year. Netflix’s move away from critically-acclaimed content and towards more mainstream hits (like a The Lord of the Ringsprequel) shows they’re trying to lure in the Post-TV Gen and up their numbers. (Slate, Reuters)