Macy’s is using virtual reality to sell furniture. While brands from IKEA to Wayfair have hopped on the augmented reality bandwagon, Macy’s is betting on VR. In at least 50 stores by this summer, customers will be able to don a headset and demo furniture. Macy’s says the experience is upping sales, especially of items that aren’t physically available in stores. (The Verge)
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