Loyalty programs are more effective for young consumers than for older generations, according to a recent report from Bond Brand Loyalty.

Loyalty programs are more effective for young consumers than for older generations, according to a recent report from Bond Brand Loyalty. Not only are young consumers more open to behavior tracking when it leads to more personalized rewards, but they’re more willing to pay for “enhanced benefits” than other generations. Considering consumers overall spend 37% more with brands when they’re part of a loyalty program, these stats spell opportunity for brands. (GlobeNewswire, Markets Insider)