The Phluid Project is a new, gender-free store that wants to lead the conversation on androgynous fashion.

The Phluid Project is a new, gender-free store that wants to lead the conversation on androgynous fashion. The store had a soft opening earlier this month to show off its wares: basic pieces from Levi’s and Soulland, edgy pieces from Skingraft and MEAT, as well as self-branded merch, beauty products, books, and tarot cards. The Genreless Generation is asking for brands to leave the labels behind, and let them buy whatever they want—regardless of which section of the store it’s in. (Racked)