Tastemade is opening branded cafés to bring in extra revenue—and earn some IRL marketing.

Tastemade is opening branded cafés to bring in extra revenue—and earn some IRL marketing. The media company that has capitalized on short how-to cooking videos already began to expand beyond its digital roots when they rolled out a line of cook wear. But branded cafes wouldn’t just bring in more cash, they’d up the Experiencification element of the business—which more digital-first companies are realizing is important to connect with young consumers. (DigiDay)