The Museum of Ice Cream is serving up product, with the help of Target. The museum known for its Instagrammability more than actual ice cream is pushing into retail, partnering up with Target to create The Pint Shop, a “grocery store-inspired exhibit” and “ice cream eating experience.” The permanent NYC exhibit/store will feature MOIC’s own line of social-media-friendly ice cream cartons that will also be available at Targets across the country along with a new line of kids’ clothing. (AListDaily, Bustle)
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