De Beers is finally responding to Millennials’ demand for lab-grown diamonds. The company has long ignored and disparaged the trend, but now is debuting a line of low-cost fashion jewelry made with lab-grown diamonds. The new brand is called Lightbox Jewelry and is notably missing any rings, meaning De Beers isn’t quite ready to give into the Millennial engagement trend. Their CEO explained that “A Diamond is Forever” but this jewelry is for “right now.” (Bloomberg, Forbes)
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